London, April 2012 - Olympus is proud to announce that three of its flagship products received a red dot award: product design 2012. Creative heads and manufacturers from all over the world submitted a total of 4,515 entries to the renowned competition. All three Olympus products impressed the 30-strong international jury with the quality of their design. The E-P3 and LS-100 took home an award each in the Entertainment Technology and Cameras category while the IPLEX UltraLite was a winner in the Industry and Crafts category.

LS-100 wins Entertainment Technology Award
Olympus’ pioneering LS-100, a robust multi-track linear PCM recorder delivering professional sound quality and versatility for the music, production and broadcasting industries took the Entertainment Technology Award. The LS-100’s features include an XLR connection for individually setting the recording level for the L/R channel and phantom power supply.
Professor Dr. Peter Zec, initiator and CEO of the red dot design award, pointed to the high quality level of this year’s competition;
“The most outstanding products from the respective industry branches face not only tough competition, but also the critical eye of the jury. The experts examined, tested and evaluated each individual entry, applying the highest of standards.”

The red dot design award

The red dot design award, whose origins stretch back to the 1950s, comprises three categories: the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept”. In 2011 alone, more than 14,000 entries from over 70 countries were registered. The award - the red dot - is internationally recognised as one of the most sought-after quality seals for outstanding design.